INDIA · EDUCATION
Education Lead Generation
Meta Lead Ads + Google Search + YouTube + CRO
CPL
Tracked campaign metric
Cost Per Qualified Lead
Tracked campaign metric
Lead-to-Counselling
Tracked campaign metric
Lead-to-Enrollment
Tracked campaign metric
The Challenge
The program focused on improving acquisition efficiency, lead quality, creative performance and measurable business outcomes.
The Objective
Build a repeatable growth system using the right mix of paid media, creators, content, landing pages and optimization.
Strategy & Execution
Audience research → creative strategy → campaign launch → testing → retargeting → measurement → optimization → scale.
AWARENESS
CONSIDERATION
LEADS / TRAFFIC
QUALIFIED INTENT
CONVERSION
Results
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